Tzvetan started his carrier in Philip Morris in 1992 in Bulgaria and performed a variety of sales functions, starting from basic merchandising, through team supervision, business development and management of major clients. He had international assignments in Ukraine, Macedonia, Albania and Serbia. There he proved his capacity to deal with ambiguity and to understand mentalities in international environments.

Tzvetan has lead the sales team in PM Bulgaria and after 18 years in PMI, he continued his carrier leading the sales and distribution of Ferrero in Bulgaria.

Afterwards, Tzvetan joined the new organization of Bulgartabac, as Director of  Business Development. For five years Tzvetan has expanded the BT international tobacco business in Western Europe and Adriatic region.

Since 2010 Tzvetan has been working as business partner of Focus Plus. He worked in projects for Onduline and Pierre Fabre DC.

Tzvetan has significant expertise in Sales Force effectiveness, strategic thinking, change management.

He graduated as a Computer Science and Microelectronics Engineer in 1990. He speaks and works in Bulgarian, English, Russian and Serbian.