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MTWTFSS
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Marketing course
  • the role and importance of marketing;
  • key marketing activities;
  • marketing mix;
  • the brand;
  • brand vs. product;
  • brand building principles;
  • the brand key elements;
  • brand analysis;
  • brand value;
  • life cycle;
  • brand communication and promotion;
  • marketing plan;
  • cooperation with advertising agencies.