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Sales and distribution consultancy

Sales Force Effectiveness or how to maximize your ROI in your sales force


The sales force maybe represents the most important resource in attracting clients, making them loyal and building a long-term partnership with them. It is also one of the most expensive, usually exceeding 10% of the turnover. Given the fact that the economical environment is so rapidly changing, and the competition is bigger and bigger, it is extremely important to obtain the maximum profit from such an investment.

During the last 25 years, Focus Plus experts in partnership with INVALIO, successfully lead and implemented tens of sales force effectiveness programmes for organizations coming from various fields, such as Constructions, Telecommunications, Pharma, FMCG etc. 


 Our mission is to:

-identify the performance potential and the growing opportunities;

-build and implement the most adequate selling techniques and methods; 

-improve the profitability of the sales department.


Our Sales Force Effectiveness (SFE) programmes are practically proven, have immediate applicability and are strongly supported through on the job training (OJT) in order to obtain an excellent implementation and results. 


Our approach:

  • A deep understanding of needs, challenges, processes and employees’ level of training – the Dyagnosis; 
  • Dynamic and innovative training sessions, specially adapted to the specifics of the industry and to the sales team’s level of knowledge;
  • Involvement from both management and teams in developing the programmes;
  • Utilization of trainer/coach techniques adapted to each individual; 
  • Follow –up by measuring / reporting the Key Performance Indicators – KPI.